Part 3 // the joy of gin
Before we reach the end of our series with Aviation Gin, I think it's important we visit the beginning. For some this may be a review, for others, you may learn something new - and either way, before we’re through, I promise we are going to address the elephant in the room. **winks and clears throat**
So gin is, by definition, a grain-based spirit (usually wheat or barley) distilled with juniper. There must be juniper. Without the juniper, it is not gin. Capisce?
Gin and vodka are very similar in that both are made from a neutral spirit. What separates gin from vodka is the addition of juniper during the distillation process. And what makes gin so rad is that there is room for lots of creativity in the distilling process, because outside of the required addition of juniper, you can mix any combination of botanicals. These botanicals are added solely to impart flavor and in Aviation’s case, these include cardamom, coriander, French lavender, anise seed, sarsaparilla, and two kinds of orange peel.
This brings us to style. I have come to learn that there are a handful of distinct styles of gin. On one end of the spectrum there are modern gins that tend to be floral and fragrant, with a lighter juniper flavor. On the other end there is London Dry, with a more juniper-forward profile. Old Tom gin is usually more sweet and full-bodied. And American gin (which had previously disappeared after the prohibition) refers to a style of gin made with non-traditional botanicals – like Aviation’s.
Thinking back to the first time our team tasted Aviation in one of our meetings, I remember why we all had decided to bring it onboard. We liked that the botanicals were balanced - and no one aroma or flavor outweighed another - instead, all seven components worked together to create something super smooth and palatable. The general consensus was that this stuff could technically complement any cocktail and furthermore, it was good enough to sip all on its own (#goals).
On our last night in Portland, we met Adrian (from Aviation) at a little restaurant on the SE side of town. We shared stories over gin cocktails and a table of tapas. Adrian is one of those people you meet and instantly feel like you’ve known forever. He spoke about how long he’d worked in the industry and why he loves being a part of the Aviation family. As the server dropped off our dessert menus and passed out a round of coffees, someone asked Adrian how the whole Ryan Reynolds chapter came to be. He told us that while Ryan was in his home town of Vancouver filming Deadpool 2- he found himself at a restaurant after work, drinking a Negroni. After that night, he continued to come back and order the same drink. He figured the reason he was enjoying this particular version so much was because of the gin. He eventually asked what was in the drink. Enter, Aviation Gin. Fast forward a year and come early 2018, Ryan acquired ownership of the company and currently has a heavy hand in the creative for the marketing and a seat on the board.
You too can channel your inner Deadpool…ahem, Ryan Reynolds and stop by one of our restaurants to relax and enjoy a Negroni. And in our case a Smoked Orange Negroni. We got our hands on a limited batch of Aviation's Old Tom Gin and have created a seasonal cocktail made with barrel-rested gin, cedar smoke, cointreau, aperol, sweet vermouth, bitters, and fresh orange peel. Available now until we run out of our limited stash.
Words + Photos by Rebecca Simms, Creative Director
Infographic by Archel Arindaeng, Graphic Designer
Gin Process provided via aviationgin.com
Questions? Comments? Email: firstname.lastname@example.org